Schema / JSON-LD Generator
Generate valid Schema.org structured data (JSON-LD) for rich results — Organization, LocalBusiness, Article, Product, Person, FAQ, and Website. Fill in the fields and copy the ready-to-paste script tag. Runs entirely in your browser.
How to Use
- Pick the schema type that matches your page (Article, Product, LocalBusiness, FAQ, etc.).
- Fill in the fields that apply — empty fields are simply left out of the output.
- For FAQ pages, add as many question-and-answer pairs as you need.
- Copy the generated <script type="application/ld+json"> block.
- Paste it into your page’s <head> (or anywhere in the body).
Paste this into your page’s <head>. Validate with Google’s Rich Results Test.
What structured data does
Search engines read your page as a wall of text and have to guess what each part means. Structured data removes the guessing. It is a small block of JSON-LD — JavaScript Object Notation for Linked Data — that states the facts of a page in the shared Schema.org vocabulary: this is a product, its price is $29, its rating is 4.6 from 213 reviews; or this is an FAQ, and here are the questions and answers. Google reads that block and can then show rich results — star ratings, expandable FAQs, recipe cards, event dates, breadcrumbs — that take up more space and earn more clicks than a plain blue link. This generator writes valid JSON-LD for the seven most useful types so you do not have to hand-edit nested JSON.
The types here, and when to use them
Organization and WebSite belong on your home page — they tell search engines your brand name, logo, and official social profiles, feeding the knowledge panel. LocalBusiness adds your address, phone, hours, and price range for local search and maps. Article marks up blog posts and news with a headline, author, and publish date. Product carries price, brand, and aggregate rating, making a page eligible for the rich product result with stars. Person describes an individual — useful for author and about pages. FAQPage is one of the highest-value types: a correctly marked-up FAQ can show its questions directly in the results as a drop-down, dramatically expanding your footprint on the page. One rule ties them all together: only mark up content that genuinely appears on the page and is visible to visitors.
About this generator
Choose a type, fill in the fields that apply, and copy the generated <script type="application/ld+json"> block — empty fields are left out automatically and nested objects (address, author, offers, ratings) are built for you. Everything runs in your browser; nothing is uploaded. Pair it with the Meta Tag Generator and the robots.txt Generator for a complete on-page SEO setup, then verify the output with Google’s Rich Results Test.
About the Schema / JSON-LD Generator
The Schema / JSON-LD Generator is a simple, free helper for web development and data tasks that runs entirely on your own device. Generate valid Schema.org structured data (JSON-LD) for rich results — Organization, LocalBusiness, Article, Product, Person, FAQ, and Website. Fill in the fields and copy the ready-to-paste script tag. Runs entirely in your browser.
How it works
Pick your options and the tool makes the result right away. Do not like it? Make another one — you can do this as many times as you want. When it looks right, copy it into your own project. Everything is made on your device, so it is yours alone.
Want the deeper story? The Knowledge Base explains the ideas behind the tools in more detail.
Frequently Asked Questions
What is JSON-LD structured data?
JSON-LD is the format Google recommends for structured data — a small block of JSON, wrapped in a script tag, that describes what a page is about using the shared Schema.org vocabulary. It does not change how your page looks to visitors; it gives search engines machine-readable facts (a product’s price, an article’s author, a business’s hours) that can power rich results like star ratings, FAQ drop-downs, and knowledge panels.
Will this guarantee rich results in Google?
No tool can. Valid structured data makes your page eligible for rich results, but Google decides when to show them based on quality, relevance, and its own guidelines. Always make sure the data you mark up matches what visitors actually see on the page — marking up content that is not visible can lead to a manual penalty.
How do I check my markup is valid?
After pasting the output, run the page through Google’s Rich Results Test and the Schema.org validator. They confirm the syntax is correct and tell you which rich result types your markup qualifies for.
Is my data uploaded?
No. The JSON-LD is built in your browser as you type; nothing is sent to a server.
How do I use the Schema / JSON-LD Generator?
Just pick your options. The answer shows up right away — there is no button to press. Change anything and it updates by itself.
Does it cost anything or need an account?
No. The tool is completely free, there is no account to create, and it keeps working offline after the page first loads.
Is anything I type uploaded?
No. The tool works entirely on your device, so the values you enter never leave your browser.
Common Use Cases
FAQ rich results
Mark up a FAQ page so Google can show expandable questions right in the search results.
Product rich snippets
Add price, brand, and rating data that can surface as a rich product result.
Local business listing
Describe your business name, address, hours, and phone for local search and maps.
Article and author markup
Give news and blog posts headline, author, and publish-date structured data.
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